Following its first global reveal during an exclusive event held in Italy’s iconic capital last November, the Ferrari Roma made its first appearance in the world yesterday at a launch party held at Bulgari Hotel & Resorts, Dubai.
With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterised Rome in the 1950s and ‘60s. The Ferrari Roma offers discerning clients the finesse and refinement that brings the concept of “la Dolce Vita” right up to date.
Not only is the Ferrari Roma an icon of Italian design, but it also represents the pinnacle of performance in this category, thanks to its turbo-charged V8 from the family of engines that has won the overall International Engine of the Year award four years running. In this version, the engine reaches 620 cv at 7500 rpm and is coupled with the new 8-speed DCT gearbox that was first introduced on the SF90 Stradale.
To guarantee best-in-class aerodynamic performance whilst still retaining the Ferrari Roma’s stylistic purity, Maranello engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the car’s extraordinary performance by automatically deploying at high speeds.
A new architectural concept for volumes and forms was developed for the Ferrari Roma’s cabin. The idea was to create two separate spaces or cells, one each for driver and passenger, in an evolution of the Dual Cockpit concept introduced on other cars in the range. The strikingly innovative look of this dual cockpit was achieved by extending the philosophy applied to the dash to the entire cabin. A cleverly balanced combination of elegance and sportiness brings a sense of exceptional refinement and unique character to the interior, thanks to a spare, modern design language that underscores the formal purity of both lines and volumes. Thus, the cabin is defined by elements that develop organically and as one around the whole concept of space and its perception.
Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the Ferrari Roma. Available across the entire Ferrari range, the programme covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years.