Bernard Loire will be responsible for coordinating Maserati sales worldwide. Loire studied economy and marketing and holds a degree from the IFAG Business Management School in Lyon, France. He has extensive experience in the automotive industry, beginning his career in 1988, first at Ford and then at FIAT. Since 2002 he has held various roles at Nissan and Mitsubishi Europe, with increasing responsibilities in the commercial and marketing fields.
Paolo Tubito is appointed to the Chief Marketing Officer role, coordinating all marketing functions in the Regions. After completing a degree in economics and business from the University of Bari (Italy), Tubito furthered his studies at the University of Mid-Glamorgan, in the UK. He began his career in 1992, working at several communication agencies. Since 1998 he has been at Nike and has held roles of increasing responsibility in communication, leadership marketing and innovation across key regions. Most recently, he served as Vice President for Nike Asia Pacific and Latin America.
Both report directly to Davide Grasso, Maserati CEO.